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Visit College Station
1207 Texas Avenue S
College Station, TX 77840
visitcs@cstx.gov
979-260-9898
visitcollegestation.com
Visit College Station

6 Ways to Spice Up Your Holiday Season in College Station

By: Tour Texas Staff  |  Last Updated: June 5, 2026


Celebrate the holiday season in College Station, Texas, where festive attractions, dazzling light displays, family-friendly events, and unique holiday traditions create an unforgettable Christmas getaway. From magical winter wonderlands to hometown celebrations, College Station offers plenty of ways to make lasting holiday memories.


Santa’s Wonderland in College Station, Texas, glows with thousands of colorful holiday lights, illuminating festive buildings, trees, and decorations reflected in a nearby pond at night.

Santa’s Wonderland

College Station, Texas, is becoming a popular destination for Christmas celebrations. More and more families from across America (300,000 visitors last year!) are experiencing Santa’s Wonderland, the largest outdoor Christmas attraction in the Southwest!

Can you imagine a hayride tour through four million lights? Maybe you'd prefer a private horse-and-carriage tour. You'll want to make time for the ice-skating rink, snow tubing, the walkable trail of lights, a live nativity scene, pony rides, and so much more.


Families gather around a fire pit at Brazos Valley Tree Farm near College Station, Texas, roasting marshmallows beneath colorful holiday lights on a festive winter evening.

Brazos Valley Tree Farm

This ultimate holiday attraction allows you to relax by gathering around a fire and listening to live entertainment while roasting s'mores, enjoying a variety of food and drink options, and shopping for unique holiday gifts. Santa's Wonderland is truly a Texas Christmas Experience!


A large oak tree wrapped in white holiday lights glows outside The George hotel in College Station, Texas, creating a festive nighttime scene.

The George

Holiday Deals Pass
When you spend Christmas in College Station, you will want to save a few dollars on dining and shopping whenever you can. That's why we created our Holiday Deals Pass! These discounts are available through the end of December.


A commemorative “The Heart of Aggieland” ornament is displayed in a red velvet-lined gift box, making a festive holiday keepsake from College Station, Texas.
The First Heart of Aggieland® Ornament

Ornament

Visit College Station and locally owned and operated Aggieland Outfitters have partnered to create a unique Christmas ornament that captures the spirit of The Heart of Aggieland®! This holiday vacation keepsake will always remind you of your time in College Station. New ornaments will be created each year. Order yours online today from Aggieland Outfitters!


Special Holiday Events & Things to Do

Shelves filled with holiday gifts, seasonal décor, candles, and festive greenery create a cozy shopping display inside Galleria Day Spa in College Station, Texas.

Galleria Day Spa

Visit College Station hopes you'll join us for a variety of Christmas in College Station events. Some of our favorites include:

•             Howdy Holly-Days at Northgate
•             Dine Around Jones Crossing
•             Holiday Artisan Market

Looking for a real hometown Christmas tradition? College Station's Christmas in the Park began in 1984 when a local family funded a few light displays. Now, the displays total more than a million lights and have delighted generations of visitors.

While you’re in town, check out the Brazos Valley Tree Farm, where you can enjoy a hayride to Santa’s Town. Or you can navigate the route in your vehicle.

Want to experience Southeastern Conference basketball while you’re here? Texas A&M University will host Holiday Hoops inside the renowned Reed Arena. Get your holiday-priced tickets, grab some popcorn, and enjoy.


Christmas in College Station

There are so many unique shopping, dining, and exploring experiences to squeeze in during your stay with us. Start making your plans now by visiting here


Be sure to tag @VisitCSTX during your holiday adventures so we can welcome you to College Station, The Heart of Aggieland®, and your ultimate Christmas destination!


Contact Information

Visit College Station
1207 Texas Avenue S
College Station, TX 77840
979-260-9898
visitcollegestation.com
Visit College Station

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